Is global warming causing severe weather Essay Example | Topics and Well Written Essays - 1500 words

Is global warming causing severe weather - Essay Example Economic science helps to understand economic benefits and material losses caused by severe weather conditions taking into account results obtained by Climate science and Geology. Economic science investigates and develops measures to reduce negative impact of economic activity on climate and global warming. Taking into account the information mentioned above, it si evident that an interdisciplinary research is crucial, because one science is unable to solve the problem of global warming without collaboration with other disciplines. Recent years, hurricanes have become a great problem for many coastal villages and towns around the world. Scientists explain that hurricanes are caused by heated water and variations of sea level. For instance, according to Avery: " The computerized global climate models predict we'll get more and bigger storms as the planet warms", which results in severe weather conditions. Avery explains that "heat in the atmosphere is the fuel that leads to stormy weather," and "weather disasters are occurring with ever-greater intensity and frequency around the world." (Avery, n.d.). So, it is evident that this "fuel" in the atmosphere is the result of human activities (gas emissions and other pollutant) which lead to the heated atmosphere and hurricanes. Nevertheless, there is an opposite view supposing that "the present hurricane surge is part of a 60 to 70-year cycle linked to natural effects" (Briggs, 2005), and has nothing to do with heated weather conditions. Unfortunately, nobody can reject the fact that thousands of tons of mercury, lead, and other heavy metals are put into the water and air each year in the form of liquids and gases, which cause the sea temperature increase. Heavy metals, like pesticides, are long lasting and can spread over large areas. Algae and fish are disappeared and natural processes of adsorption stops. These changes in biosphere resulted in global warming.b) Tornados is another problem caused by heated water. This phenomenon was proved by Carter who stated that tornados are caused by temperature increase and storm chasing. He illustrates this fact stating that 'the escalation in extreme weather conditions over the past two decades has led to an increase in the frequency and intensity of storm conditio ns" (Carter, 2005). Some scientists try to explain tornados and storms as a result of changing weather conditions neglecting the influence of global warming on this process. They say: "When we look at the Mozambique floods, at the storms that hit France, at the absence of winters in Britain over the past few years, at the avalanches in the Alps, we are witnessing events that are now clearly tainted by human actions" (Carter, 2005). The question is "Why changing weather conditions occur" Following Carter, it is possible to say that these changes occur because of global warming. To conclude, it is possible to say that the majority of scientists agree that global warming and "green house effect" are the main reasons why we suffer from

Theories of Communicatiion in Health and Social Care

Theories of Communicatiion in Health and Social Care Introduction In the context of health and social care settings, it is very important to have good communication between service users and staff (Gambrill, 2012). As Hepworth et al. (2010) comment, it is vital that care staff develop good communication skills so that they have effective communication with service users and can explain treatment needs to the latter. In addition, care staff must learn professional communication techniques (and know how to apply them) to create a better health care environment (Cournoyer, 2013). There are many different forms of communication, including, for instance, verbal and non-verbal forms. There are also many approaches through which good communication relationships can be fostered (or hampered) and it is imperative, therefore, that care staff learn from best practice so as to ensure that they maximise the potential for the development of a meaningful relationship (Reeves et al., 2011). Good communication and interpersonal skills are, quite simply, essential t o the practice of effective health and social care (Greenhalgh, 2008). Such skills are not merely limited to day-to-day communications with clients. In communicating with others, the practitioner needs to be able to use a variety of strategies to ensure that professional practice meets health and social care needs and facilitates a positive working relationship. Indeed, as Reeves et al. (2010) suggest, there are different approaches for communication and it is imperative that the individual practitioner tailors his or her use of these to the individual needs of the individual patient. Accordingly, expertise, or at least a sound working knowledge of all of the following approaches – humanistic, behavioural, cognitive, psychoanalytical and social (to name but five) – is vital. These theories are, as alluded to, applicable to developing certain techniques in the sector of health and social care. For example, as Gitterman and Germain (2013) comment, humanistic theory is applicable in situations where people are involved in aspects of self-actu alisation, self-conception, self-esteem, honour, and dignity. This approach reflects on the perspective that every human being has the potential to be good, to enjoy life, to contribute positively, and to be a loving and lovable member of society. Thus, as Healy (2014) suggests, this is an approach that aims to maximise critical thinking and analytical optimism. In the health and social care sector, service providers such as doctors, nurses, home care managers, and social workers are, as Ife (2012) contends, offered appropriate training in order to care for service users in the most humanistic manner by implementing or practising modes of communication relevant to the appropriate situation and/or individuals. Theoretical foundations Social theory, as Howe (2009) explains, is the use of theoretical frameworks to study and interpret social phenomena within a particular school of thought. It is an essential tool used by social scientists, and the theory relates to historical debates over the most valid and reliable methodologies that should be used in the analysis and evaluation of needs and how such analysis can be transformed into ‘real-life’ action (Parrott and Madoc-Jones, 2009). Certain social theories attempt to remain strictly scientific, descriptive, or objective, whereas, as Healy (2014) postulates, conflict theories present ostensibly normative positions, and often critique the ideological aspects inherent in conventional, traditional thought. It is important to recognise the differences between such models so as to ensure that the right model is used with the right service user to maximise an understanding of their care needs. At all times, the needs of the client must come first (Hughes, Ba mford and May, 2008). In commenting further upon the individual theories it should be noted that, as Weitz (2009) remarks, cognitive theory is a theory which is recognised to be implemented instantly. Social cognition is, therefore, the encoding, storage, retrieval, and processing of data in the brain (Parrott and Madoc-Jones, 2008). Widely used across psychology and cognitive neuroscience, it is particularly useful when assessing various social abilities and how these can be disrupted by persons suffering from autism and other disorders. Thus, it is clear that the utilisation of this theory in treatment assessment should be tailored to those individual patients who exhibit the systems of the neurological problems noted – and not just used as a ‘catch all’ for all patients (Miles and Mezzich, 2011). It is the requirement of all care settings to accept, follow and implement effective strategies to provide the right source of communication to all the staff, service users and visitors (Krauss and Fussell, 2014). The appropriate and applicable training on verbal techniques must be given to care staff and other professionals. Furthermore, all employees should be made aware of new developments and techniques through further training and educational courses during the course of their employment. This level of career professional development is important because, as Zarconi, Pethtel and Missimi (2008) comment, it is vital to modernise employees’ knowledge and skills to help them to deal with the demands of changing communication and technology, as well as the changing aspirations and demands of clients. For the betterment of any care settings, research always plays a vital role (Bourgeault, Dingwall and de Vries, 2010). There is a number of techniques that have been followed and brought into daily-use in a health care context. These are now considered to be everyday techniques, but when they were introduced they were ground breaking and radical – which shows how keeping abreast of new developments and integrating new techniques into daily working patterns can result in longer term benefits, not just for individual benefits but also the wider profession as a whole (Greenhalgh, 2008). Some of those techniques include the special needs of communication for those with autism, dementia and all of those who have sensual impairment, and it is to such issues that this assignment now turns. The application of relevant theories of communication to health and social care contexts Any health and social care department consists of different types of service users. As a care provider, it is imperative that professionals implement several types of communication techniques through knowledge, experience and skills, as advised by Krauss and Fussell (2014). In accordance with the views proffered by Thompson, Parrott and Nussbaum (2011), who have advanced the cause of using multitudinous approaches to communication, the role of positivism can be seen as critically important. Indeed, many theorists such as Carl Roger, Abraham Maslow, and B.F Skinner, have made life-time studies of how this approach can be beneficial to patient care (Weitz, 2009). In a similar manner, through an evaluation of characteristics based on a humanistic behavioural analysis of actions, people can also be monitored and their health care provision improved, as noted by Burks and Kobus (2012), by treating all people with respect through being gentle and kind. This helps to build mutually benefici al relationships between patient and carer and between different health care professionals. To recognise and understand the behaviour of separate individuals, and to understand how care provision needs to be tailored to meet their individual needs and circumstances, a range of case studies was undertaken by the author. In so doing, cognitive behaviour theory was applied; a summary of the individuals assessed and how their treatment needs were developed is given below. So as to ensure that this assignment conforms to best practice with regards to ethical research, the names of all people have been changed so that there are no personal identifiers. As a consequence, this section of the research not only complies fully with the ethical research protocols of the university but also those advanced by Bourgeault, Dingwall and de Vries (2010). Case Studies Case Study One Estrella is a lady of about 65 years of age. She has been diagnosed with dementia and has lived with this condition for a number of years. She is physically very fit and enjoys walking, making a habit of walking every afternoon after a siesta. Estrella was interviewed at home. The following is a transcription of the interview that took place. It is useful in research to take a transcription because as Speziale, Streubert and Carpenter (2011) contend, it enables the researcher to check facts and return to the data whilst they are analysing and interpreting it. â€Å"Hello Estrella. May I come in please?† I asked. â€Å"Yes, dear, you can come in.† The beaming smile from Estrella suggested that as soon as she saw me she felt happy and she was very welcoming. She showed me into the lounge room and I then asked her â€Å"How was your siesta, Estrella? Did you have a good sleep?† She replied, â€Å"Yes, dear, but I had a weird dream.† Concerned, I questioned, â€Å"What kind of weird dream did you have, Estrella?† â€Å"I just forgot it, dear!† she replied. I asked Estrella kindly and politely if she would like me to help her get changed before she embarked upon her walk. â€Å"Yes, dear, otherwise we will stay here forever,† she answered, whilst looking at me with a sweet smile. In the above situation, as a care worker, I applied humanistic theory. This is shown by my engaging with Estrella in a manner that nourished individual respect. The benefits of this approach are clearly evident through the polite and efficient conversation that took place. The needs of Estrella were quickly identified and, accordingly, a high level of care was delivered. Case Study Two Norah is a 75-year old widow. She has been diagnosed with dementia. If she is awake she tends to stay in her bedroom and, as soon as she is awake, she asks for her breakfast to be brought into her room. From the reading of case notes, which is, as Beresford, Croft and Adshead (2008) suggest, a useful way to gain prior information on a new client, I realised that Norah preferred having her breakfast in her bed and that her breakfast must be warm: neither hot nor cold. I also realised that she likes to have a glass of milk with her breakfast and that she appreciates having the curtains opened so that she can enjoy the outside view. Having already let myself into Norah’s house on the morning of the interview, I asked her, â€Å"May I come in, Norah?†, and explained that I had brought her breakfast in the manner that she likes. She replied, â€Å"Oh, thank you, pet; thats very kind of you. I didnt have to ask for it and you already brought it And it is just the way I like it.† Having deposited the tray on her lap, I opened the curtains. Norah smiled and said, â€Å"Thank you very much, pet.† Once she had finished her breakfast, I took away the tray and let myself out. In this case study it can be seen that, in accordance with the approach advanced by Greenhalgh (2008), cognitive behaviour theory was applied. Norah’s needs were recognised before she had given voice to them. Therefore, in my role as carer, I applied my knowledge and precipitated her needs. Case Study Three Aelfric, a former steelworker, is 78 years old, and has been diagnosed with dementia. He is a very shy patient and finds it very difficult to socialise with other service users. Indeed, such is his shyness that he prefers to stay in his room most of the time, as Aelfric feels that no one likes his company. This, he has suggested, in reflecting upon himself, may be due to his attitude, behaviour and language. Mindful of this plethora of problems, I decided to integrate Aelfric in a bingo day with the rest of the service users once a week. â€Å"Good morning, Aelfric! How was your day?† I asked. He rarely answered, and on this occasion he did not. â€Å"I have good news for you today; have you ever played bingo before?† I queried. Finally Aelfric answered, â€Å"Well, I used to, but am I not the right age to play that kind of game.† I responded, â€Å"Oh! That is wonderful, because I have booked a day out for you to play bingo with the rest of the patients and you are coming as well.† At the beginning, Aelfric did not like the idea of going and being part of the team. As a result, at the start of the bingo session he did not participate and just sat in the corner. However, he later participated and even won a game. As the weeks passed, Aelfric never wanted to miss a week, and began making friends as well. In the case of Aelfric, social theory was applied in accordance with the recommendations advanced by Healy (2014). By the end of several months, Aelfric had become positively friendly with me, which shows how analysing a person using this theory can be beneficial to treatment needs. Case Study Four Minka is a 30-year old lady with learning difficulties and limited speech skills. In the middle of a normal shift, whilst a colleague and I were bathing her, she suddenly started screaming and crying. We did not know what we had done wrong, so I asked her politely, â€Å"What have we done wrong?† Minka seemed to be expressing that the shampoo we had used on her was not nice, and that it smelled bad, and that it had gone into her eyes. Conscious of the discomfort we had caused Minka, I apologised and asked her, â€Å"What shampoo would you like me to use?† Minka pointed to the other shampoo. This shampoo was then applied to her scalp and, as a result, she stopped screaming and let us do our job. When we had finished washing her hair, Minka indicated that she was very happy and asked us to smell her hair. In this case my colleague and I had applied psychoanalytic theory in accordance with the approaches advanced by Weitz (2009). We understood Minka’s needs better as a consequence of so doing. Communication skills in health and social care contexts The Department of Health has, as Thompson, Parrott and Nussbaum (2011) note, been updating all kinds of communication techniques in order to achieve the aims and objectives of the health care sector. Many new technologies have been gradually implemented with the aim of ensuring that the service operates in a professional and effective manner. With regards to the contribution to service users, professionals and staff have been introduced to the latest technologies and have adopted them into their daily working lives in order to ensure that they are following best practice (Sarangi, 2010). This has been achieved through, for instance, the attendance of relevant training sessions and courses which are specifically tailored to update knowledge and skills. As Miles and Mezzich (2011) further observe in commenting more generally upon such improvements to health care, modern equipment and communication aids are being used to monitor the effectiveness of care service provision. It is within this arena that it is vital that professionals use verbal and non-verbal communication techniques to deal with service users and colleagues. It is good practice in the health service to ensure that there is an effective handover between professionals and generally, as Thompson, Parrott and Nussbaum (2011) advise, there is a hand-over during each shift. A hand-over is essential for it updates carers on the progress of service users. A hand-over normally reviews the service user’s health and emotional condition and usually the nurse in charge of the morning shift discusses with the afternoon staff the progress of a client. Training is mandatory in the National Health Service. There are many types of training and staff are encouraged to attend training opportunities as it benefits the health sector and ultimately provides a better service to the clients (Zarconi, Pethtel and Missimi, 2008). Through using such techniques, best practice is filtered down between colleagues which helps raise the overall level of professionalism within the service. An analysis of strategies to support users of health and social care services with specific communication needs In order to allow service users to be fully involved in the decisions made that relate to their individual health care, it follows that effective communication must be used to enable the service users to understand what is proposed for them (Gitterman and Germain, 2013). In order to achieve this aim, and given the comments previously made within this assignment, it is imperative that the health and social care sector develops a range of strategies to meet this need. Every care setting is, as Krauss and Fussell (2014) confirm, required to adopt and implement the strategy of providing the right and proper sources of effective communication to staff. Through the use of verbal and non-verbal techniques, all care professionals and staff are made aware of this and they are also provided with training related to verbal and non-verbal techniques. There are different techniques to support vulnerable people in the health sector, such as reading lenses and voice recognition systems, and Braille . In addition, as Gitterman and Germain (2013) observe, the Picture Exchange Communication System is used as an aid for individuals who suffer from autism. This is an effective system that has now become, as Healy (2014) comments, part of mainstream treatment. An overview of how communication processes are influenced by values and cultural factors As a national health service, the NHS works with a divergent set of people across the nation as a whole. Reflecting upon modern day multicultural Britain, the NHS accordingly needs to be aware of an array of different cultures and sub-cultures within the UK (Greenhalgh, 2008). In addition, the NHS and wider social and health care sectors must be aware of cultural differences, religious tolerance, and language barriers. According to Sarangi (2010), and in line with the values of a tolerant society, everybody should be treated with respect and in accordance with their cultural and ethnic values. Care workers must, therefore, keep in mind cultural, religious, and linguistic differences so as to ensure, as Reamer (2013) notes, that service users do not feel that they have been treated in a way that is disrespectful, for it might lead to the creation of feelings of disappointment and shame. Such emotions would be counter-productive to the establishment of a professional and meaningful cli ent-professional working relationship. For example, a Muslim client may request a halal meal and the hospital or care facility should provide one so that it operates in a manner that is respectful of the needs of the client. Indeed, ensuring that such values are central to patient care may help patient recovery and will further show the patient that his or her individual needs are valued by the service. Whilst, within a British context, English is the main language, there are vast swathes of the population who do not speak the language, do not understand the language, or have no knowledge of the language (Beresford, Croft and Adshead, 2008). Thus, it is essential for the wellbeing of all citizens that English is not the only language in which heath care provision and needs are discussed. There have been major moves forward in this regard over the last thirty years throughout British society, with an increasing number of publications of an official nature being available in different languages. Thus, even the cultural sensitivities of the Welsh and Scottish are now addressed with regard to the publication of information. With reference to health care, service users who either do not speak English or have very little knowledge of it, may find communicating their health care needs difficult, as Beresford, Croft and Adshead (2008) assert. In order to treat such people with respect and d ignity, the health service must continue to act in a proactive way and employ translators so that those who do not speak the language can still have their health needs assessed. This is, Weitz (2009) notes, an arena of increasing importance within the UK as the country becomes evermore multicultural. The Department of Health ensures that when information is provided to clients and service users, leaflets are distributed in different languages. Such provision needs to be expanded so that all who use the NHS feel valued – regardless of the language in which they choose to communicate. Indeed, it has been suggested by Thompson, Parrott and Nussbaum (2011) that all hospitals and surgeries should have a range of translators on call at all times; it is evident that were this provision to be widened to every care home and local authority responsible for the wider social needs of patients, further progress would be made. If such services are not provided, those who do not communicate in English may feel like second-class citizens and this would have a drastic impact on the extent to which the health sector could build a meaningful relationship with such clients; ineffective communication would lead to poor quality services. Policies and procedures are implemented so that different religious and cultural backgrounds, along with differences in socio-economic status, are not reacted to in a negative manner within a health and social care setting. The latter of these, socio-economic status, can often be overlooked but needs to be considered so that no member of the public feels discriminated against in the service that they receive (Weitz, 2009). Existing legislation provides fundamental guidance as to how health and care operatives should work and it is clear, from that legislation, as Ife (2012) notes, that issues of intolerance have no place in modern day social and health care. The same also applies to issues of sexual orientation – the ‘respect’ agenda is, therefore, an important component of daily life in social and health care settings. Existing legislation allows all people to have the right to be offered the facilities that they need to ensure that their health and well-being is maximised by the state and, within an increasingly multicultural society, techniques and strategies of communication have been successfully established to enable all to access the services that they need (Healy, 2014). Complacency is not, however, an option for the service; needs continue to develop on a daily basis and it is imperative therefore that the service as a whole, as well as staff on an individual basis, reflect critically upon their own actions to ensure that they work in a non-discriminatory manner (Burks and Kobus, 2012). How legislation, charters and codes of practice impact on the communication process in health and social care Good practice with regards to communication in the work place is achieved through the adoption of various techniques and methods. As Ife (2012) opines, the Data Protection Act is an important piece of legislation in the workplace and it ensures that personal data is secured and accessed in a controlled and responsible manner. Health care records are, by definition, very personal and many patients have concerns as to how such data is stored. By enforcing rigorous protocols and ensuring, through ongoing training and assessment, that all staff understand the importance of best practice in data protection, such fears can be allayed. It is also worthy of note that clients may also now seek copies of all data held about them. Accordingly, it is vital, as Reamer (2013) maintains, that data recorded about individual patients is always done in a mature and professional manner so as to ensure that no offence is caused. Further, the information contained within such records cannot be disclosed to a third party without the consent of the service user. The Data Protection Act can be seen, therefore, to promote good practice and, as such, helps to ensure that the health sector runs smoothly. Treating somebody as humanely as possible is therefore a fundamental aspect of health and social care and, if privacy and dignity are respected, it follows that the protection of human rights is also achieved (Ife, 2012). Allied to this are issues that relate to freedom of speech, choice and the rights of individual patients; it is clear, as noted within this essay, that by increasing the ability of patients to communicate effectively with health care professionals about their care, ‘patient’ voice is increased. The effectiveness of organisational systems and policies in promoting good practices in communication As Thompson, Parrott and Nussbaum (2011) assert, good practice in communication within health and social care contributes to the efficiency of the service and builds confidence and trust in individuals. This is shown by the fact that staff and professionals are governed by a code of conduct (Hepworth et al., 2010). In addition, the use of computers has revolutionised the National Health Service and, within the confines of this essay, an example of the effectiveness that increased computerisation has brought is described. For example, a case that was reviewed in the unit referred to a gentleman picked up by the police, as he was wandering the streets. This middle-aged man had been shouting and responding to voices in his head and it appeared that he was unwell. The police rang the Mental Health Assessment Unit and asked for more information about the patient, including whether or not he was known to the service. As a result of the computerisation of records, a simple search on the bro wser indicated that he was known and provided details of previous care. This, therefore, allowed paramedics to respond to his needs more quickly because they were aware of his preconditions. Such efficiency within the service would not have been possible with the computerisation of records. However, such systems do bring into question issues of data protection and it is imperative that, as Cournoyer (2013) states, computer records are held in a secure manner and that information is kept confidential, so no third party can access it without the consent of a senior manager. Ways of improving the communication process in a health and social care setting The National Health Service has implemented a system whereby a patients record and daily progress are being saved on RiO. On this system a patients file can be retrieved and updated. In most hospitals, RiO is used and it has proved to be effective (Thompson, Parrott and Nussbaum, 2011). The main drawback of this method is that all staff members – whether junior or senior – have to have access to RiO, creating additional budgetary pressures on training. An individual patients health is monitored on RiO and any staff member can delete information, such as a care plan, from the details stored. This could cause problems if a staff member accidentally deletes something. This again illustrates why increasing training budgets is essential to improve communication processes (Sarangi, 2010). In addition, on some of the wards, the verbal and written commands of staff are very poor. This can be particularly evident where nurses do not have a very solid grasp of English (Krauss and Fussell, 2014). Whilst it is important not to discriminate, there is a need for a robust process of recruitment to ensure that all medical professionals can communicate with each other in a clear manner (Reeves et al., 2011). In order to minimise this problem, staff should only be recruited on the basis of the qualifications that they possess. Indeed, it is now widely argued by academics, including Miles and Mezzich (2011) and Greenhalgh (2008) that a minimum qualification level should apply to all health care professionals – perhaps at a level equivalent to an NVQ level 2 qualification. The National Care Standards Act (2000) makes provisions for the standard of care to be delivered and in so doing sets out 42 standards of care that need to be implemented. Within the documentation there is not much emphasis on the implementation of modern systems of communication that can contribute in the provision of information about the care services as well as service users and staff. So far the standards of care have been monitored on a humanistic basis, but the communication systems need to be improved (Thompson, Parrott and Nussbaum, 2011). This could once again be achieved through further training. In addition the Care Quality Commission has the power to inspect and assess the performance care homes and to make recommendations in areas where an improvement in the level of services being delivered is needed Standard ICT packages to support work in health and social care With continuous progress in the field of information technology and the medical and healthcare sectors, the use of the software packages for dealing with reports such as writing, printing, storing, retrieving, updating, and referring have become very important. Indeed, as Reeves et al. (2011) suggest, computer literacy is a basic requirement for all health care professionals. Older staff and those who may not have benefitted from recent school-based educational opportunities may once more benefit from the availability of tailored courses. Further, as systems develop, there is clear evidence to suggest that all staff should undertake refresher courses, especially with regards to data protection law (Thompson, Parrott and Nussbaum, 2011). Prior to recent IT developments, all patient records were recorded on paper. This was not only cumbersome but made searching for specific records more difficult. Further, the records could only be readily accessed on site. These deficiencies in the pa per-based approach have been rectified by the adoption of multi-layered computer systems, which also enable remote access and the sharing of information between agencies. As Parrott and Madoc-Jones (2008) claim, critical to this revolution in the keeping, making, and recall of paperwork has been the development of both the internet and the intranet. However, this has also brought an array of potential problems, including issues relating to third party access and security. With reference to my own workplace (as a means of providing a practical example), the use of computers has developed to such an extent that it has cut down on all paper work. Daily progress notes are entered on a sophisticated package and day-to-day care of the clients is inputted on the system. Benefits of ICT in health and social care for users of services, care workers, and care organisations If a service user is discharged from the health services and thereafter returns to see his local general practitioner or attend an accident and emergency unit, an advantage of computer-based records is that his details can be retrieved from the system. Such information that was not readily transferrable using paper-based systems helps multi-disciplinary teams achieve continuity of care and, as a result, the client is treated better. In addition, as Parrott and Madoc-Jones (2008) notes, social workers find it easier to go on the internet and find places for service users in different catchment areas quickly. Detailed information about the services offered is displayed and the service user is updated; processing times are quicker – and treatment is again improved. IT also helps with training – both in delivery and record keeping. Indeed, as has been evident through my own experience, most training in mental health trusts is done online. Conclusion This assignment has, through case studies, personal experience, and the assimilation of data from existing studies, provided a thorough overview of a range of communication techniques used in the NHS and associated social care settings. In addition, comment has been made on the individual needs of patients and how these can best be assessed using a range of different theories. Further, the role of ICT has been discussed and examples given as to how its incorporation into health and social care sectors has transformed working practices. Through addressing

Rosa Parks :: essays research papers

Rosa Parks On December l, 1955, Rosa Parks got on the bus because she was feeling tired after a long day at work. She was sitting in the middle of the bus, which she wasn’t allowed to do. After a while a white man got on the bus and told her that her and some other people to get up because the white part of the bus was full. All the Black people except for her moved to the back of the bus but her, she refused to get up. When this happened the white bus driver threatened to call the police unless she gave up her seat, but she said no and "Go ahead and call them". When the police got there, the driver was very mad and then the police asked the driver if he wanted Mrs. Parks to be arrested or let go with a warning, he said he wanted her to be arrested arrest. Many Black had been arrested for this crime but Mrs. Park was well known in her community because she was once a secretary for the president of the NAACP (National Association of the Advancement of Colored People). She was al lowed to make one phone call. She called a NAACP lawyer, The lawyer got her release through bail. Just because of this one time that a black woman stood up to society she started the civil rights movement, which got the Civil Rights Act of 1964 which made sure that â€Å"All black Americans must be given equal treatment with whites under the law.† It was an "established rule" in the American south (at that time) that African-American riders had to sit at the back of the bus. African-American riders were also expected to surrender their seat to a white bus rider if it was needed. (Levenglick, p1) Mrs. Parks had been called as "the mother of the civil rights movement". Since the boycott had been started she was getting threats, which caused her husband to have a nervous breakdown, and in 1957 they both moved to Detroit, where one of Mrs. Parks's brother lived. The bus boycott When people heard that Mrs. Parks had been arrested the Women's Political Council d ecided to protest her treatment by organizing a boycott of the buses.

The Vernissage

This short story was written in 2008, so it is a quite new one. It is about Alex and his family. At the beginning of this short story, Alex’ mother is picking him up from school; they are talking about everyday experiences about his school and her new bought dress. The mother has bought a new dress for the Vernissage she is going to attend to with her husband the following evening. Therefore Alex is going to stay home and doing his homework with company of his babysitter Anne-Marie. At six o’clock his father is coming home. At this hour Alex is laying in his parent’s bedroom underneath his parent’s bed listening to his mother getting ready for the coming evening. When his father gets in to the room a conversation with few words begins. At the ending Alex’s parents walks out and he goes into the bathroom and begin brushing his teeth even though he is soon going to have dinner. As we already know has Alex been for school and he gets into his mother’s car with a bit trouble because of the group of mothers waiting outside the school gates. He is still a boy who loves banana sandwiches. Yet he still wants to grow older and no longer be considered a child (p. , l. 48) â€Å"There was something about banana sandwiches, sweet and soft, that made him think of babyfood. Maybe he was getting too old for banana sandwiches,† He loves his mother and has a better relationship to her than he has to his father, he talks and has a lot more contact to his mother shown throughout the whole short story. Considered his bad relationship to his father a nice example is shown (p. 3, l. 100) â€Å"He hoped his father would not come looking for him – but that would be unusual,† Therefore it seems like his father doesn’t care that much for his son. Alex is also a very curious boy, or else he wouldn’t be asking so many questions to his mother so many times. After Alex has slipped into his parent’s bedroom he lies underneath the bed, and he is watching his mother while she is getting dressed and ready. In this scene we see the relationship between Alex’s parents. His father is going up the stairs to meet his wife. They are married, yet it feels like there is some sort of distance between them (p. 3, l. 107) â€Å"The two pairs of legs kept their distance, about three feet between them,† Alex’s mother is ery supportive towards her husband, he seems to be quite nervous for this evening (p. 3, l. 109) â€Å"â€Å"How are you feeling about tonight? † â€Å"OK. It should all go OK, I think. † â€Å"Of course it will. It will be great, John. †Ã¢â‚¬  Alex’s mother is searching for some sort of accept from Alex’s father whom she cannot achieve; she bought the purple dress for his sake, to look good for his special night and because he once said, the colour suited her, she listens to her husband, and it means a lot to her to come close to him. He does not listen to her (p. 3, l. 18) â€Å"â€Å"I told you I was going to buy a new dress; for tonight. Remember? † â€Å"Oh, right. † â€Å"Do you like it? † â€Å"The dress? †Ã¢â‚¬  In this line we can see how he seems not to care that much for his whole family. Alex’s father keeps a certain distance to his own wife, and perhaps she feels shut out of his mind. She tries to get closer to him, (p. 4, l. 148) â€Å"The woman took the hand and cupped it round her left breast. She held it there, as though it were a weak runt of a thing. † She wants her husband to touch her, but still this seems not to make the biggest impression on him either. As the main theme I believe we have lost love. We see a mother, a wife who wants her husband’s accept and she wants to feel him touching her not to reject her hand and begging. The mothers dress is purple; this stands for spirituality and is connected with the blood of sacrifice. Therefore I see the dress and the colour stands for her sacrifice to her husband. She truly wants to be a good and caring wife, support him in every way, she can. The white crepe paper stands for pureness and a new beginning. It can also mean loneliness and despair.

The King’s Storm- A Point of No Return

Shakespeare’s King Lear examines the politics of betrayal and the awful costs paid by its victims.   Nowhere in the play are these costs more apparent than in those scenes in which Lear and his exiled companions find themselves caught in the midst of a thunderstorm unsheltered.   As King, Lear embodied the basic assumptions of monarchy, one being that the universe is ordered according to a divine logic.   Within this ideological construct, natural phenomena works as the hand of God.Therefore, thunderstorms, earthquakes, and floods are all extensions of God’s judgment- Biblical examples include the destruction of Sodom and Gomorrah, the Great Flood, the Parting of the Red Sea, etc., etc.   Though King Lear is set in pre-Christian Britain, the dynamic enshrined in these examples operates here as well- the wicked shall be punished and the righteous shall be rewarded.   This order of due punishment and reward is shocked when Lear is betrayed by his ungrateful daug hters, Regan and Goneril.   The ensuing storm is a manifestation of this order overthrown, and is as notable for its symbolic function as it is for its direct effect on King Lear.Just as a storm will cover the sun’s rays, many of the characters left in the storm have been forced to cover or mask their true, righteous natures.   Kent and Edgar both don the apparel and manners of unlearned beggars in order to help those they serve in a time of crisis.   Lear similarly adopts the apparel of madness, though unlike the previously mentioned characters, he does so by compulsion rather than artifice.   For Kent and Edgar, these transformations aren’t permanent, as the indignity symbolized by the storm does not conquer them.   But for Lear, the storm is the last stand for his sanity.   He’s simply unable to think of his daughters’ betrayal, for â€Å"that way Madness lies† (Act III, scene 4, line 21).Another interesting parallel between the natu re of the storm and that of Lear’s madness can be drawn here.   A storm is by definition the release of pent-up energies, energies that either implode or explode but will not dissipate.   As the horrible knowledge of his misjudgments dawns on Lear, this knowledge takes the form of psychosomatic energies which must either implode as madness or explode as acts of revenge.Perhaps if Lear were a younger man, he might have tried at revenge, but madness is the seemingly inevitable result of such extreme misfortune at such advanced age.   Just as the storm explodes with its torrential rains and its deafening thunder, Lear begins his implosion in counterpoint, descending into madness.   As he cannot match the explosive rage of the storm with an act of revenge, he must mount an equally powerful attack on his own psyche.His pain runs so deep by this point that the literal gales cannot compare to â€Å"the Tempest in [his] Mind† (III, 4, 12).   Pragmatically, implosion serves not only the purpose of dispersing irrepressible psychosomatic energies, but also sets up a bulwark through which further pains cannot penetrate.   Thus, the aforementioned â€Å"Tempest in [Lear’s] Mind / Doth from [his] Sense take all Feeling else / Save what beats there, Filial Ingratitude† (III, 4, 12-14).Viewed from a different perspective, the storm can be seen as a challenge to Lear- can he show the strength and resolve that’s necessary to right the wrongs that have been done to him?   His answer to that challenge is a resounding no.   Though at some points he seems resolute, as when he calls out to the storm to â€Å"Pour on, I will endure,† his ensuing madness betrays such exclamations (III, 4, 16).Lear does endure, but only behind the aforementioned shield of implosion, a purgatorial state in which neither engagement with reality nor death is possible.   It’s only a little later that he effectively renounces what was left o f his regal spirit, crying, â€Å"†¦-Take Physic, Pomp:/ Expose thy self to feel what Wretches feel,/ That thou mayst shake the Superflux to them/ And shew the Heavens more Just† (Lear, III, 4, 33-36).   Though this statement could be interpreted as a positive call for royal humility in another context, here it is nothing more than a slightly veiled admission of surrender.   In lowering himself to the level of a common â€Å"Wretch,† he does not take dignity with him, but leaves it a memory of his once-glorious past.When considering the effects of the storm on Lear, one must consider not only the storm in itself, but the circumstances in which he experiences it.   If he had experienced such a storm in even a poor peasant’s cottage, the deposed king might have been able to clutch onto a final shred of royal composure and dignity.   But lost in the wilderness, Lear realizes that he has truly lost control of a land he once ruled, and of himself as well for that matter.   To build a shelter for oneself from cold and wind and rain is at bottom an attempt to control the elements, to moderate their rule over one’s life.Lear has, by this point, fallen so far from his earlier height that he no longer has this basic semblance of control to shield him from the whims of nature.   The former king has effectively fallen from the highest station one could possess to the very lowest.   This extreme transformation finds its expression in the extreme nature of the storm.   It is not a polite storm but one in which â€Å"Sheets of Fire,†¦Bursts of horrid Thunder,†¦[and] Groans of roaring Wind and Rain† paint a picture of hell on Earth (Kent, III, 2, 46-47).With these symbolic cues, one is meant to understand that Lear has fallen from the paradise of his court to the hell of a stormy wilderness.   His fall bears some resemblance to the Biblical story of Adam and Eve who were tempted by the flattery and promises o f Satan into actions forbidden by God and thus were expelled from paradise.   Accordingly, the idea of devils, or â€Å"Fiends,† permeates the speech of Edgar in his guise as Old Tom, the beggar, and though it’s never explicitly stated, these â€Å"Fiends† are likely the betrayers Edmund, Goneril, Regan and Cornwall.   The flattery of these betrayers preys on the good-natured faith of their victims, just as the snake preyed on that of Adam and Eve.But whereas Adam and Eve understood the consequences of their actions, Lear does not, and therefore his actions cannot be considered â€Å"sinful,† only misguided.   So fittingly, it is not through the will of God but by the machinations of his betrayers, that Lear is sentenced to a wilderness, the character of which would usually be reserved for criminals and evil-doers.   It is a realm in which, according to Edmund, â€Å"†¦revenging Gods/ ‘Gainst Parricides did all the Thunder Bend† (II, 1, 46-47).   Thus, Lear is unjustly submitted to the thunderbolts that should be reserved for his betrayers.   So it is that the storm appears at this critical time in the play as a manifestation of a judgmental wrath that has been rendered impotent.This is perhaps the nadir in the fortunes of the righteous, when all are gathered a collective of exiles, and the plans of the wicked have yet to begin their slow unraveling.   The spaces normally reserved for the righteous (the royal courts) are occupied by the wicked, and those normally reserved for the wicked (the stormy wilderness) are occupied by the righteous.   The hand of judgment seems to have been momentarily confused.   At the conclusion of the play, Albany attempts to set things back in their rightful order, despite great losses already suffered, stating â€Å"All Friends shall taste/ The Wages of their Virtue, and all Foes/ The Cup of their Deservings†¦Ã¢â‚¬  (V, 3, 295-301).Exposed to the ravages of st orm, such a sense of justice seems unattainable to Lear, an ideal lost in an age of treachery.   The storm serves as his personal point of no return, after such a fall from grace it seems impossible that he could rise again.   And he cannot- the storm is Lear’s crucifixion, though he still lived after its passing, something in him recognizes that as he inadvertently birthed the chaos that engulfs him, he must die for it to pass.

Free Essays on Hectors Tragedies

at his cowardly brother. Moreover, although Hector loves his family, he never loses sight of his responsibility to Troy. Admittedly, he runs from Achilles at first, and briefly entertains the delusional hope of negotiating his way out of a duel. However, in the end he stands up to the mighty warrior, even when he realizes that the gods have abandoned him. His... Free Essays on Hector's Tragedies Free Essays on Hector's Tragedies Hector is the mightiest warrior in the Trojan army. Although he meets his match in Achilles, he wreaks havoc on the Achaean army during Achilles's period of abasence. He leads the assault that finally penetrates the Achaean ramparts, he is the first and only Trojan to set fire to an Achaean ship, and he kills Patroclus. Yet his leadership contains discernible flaws, especially toward the end of the epic when the participation of first Patroclus and then Achilles reinvigorates the Achaean army. He demonstrates a certain cowardice, when twice in Book Seventeen he flees Great Ajax. Indeed, he recovers his courage only after receiving the insults of his comrades- first Glaucus and then Aeneas. He can often become emotionally carried away, as well, treating Patroclus and others of his victims with rash cruelty. And later, swept up by a burst of confidence, he foolishly orders the Trojans to camp outside Troy's walls on the night before Achilles's return to battle, thus causing a crucial d ownfall the next day. But although Hector may prove overly impulsive and insufficiently prudent, he does not come across as arrogant or overbearing, as Agamemnon does. Moreover, the fact that Hector fights in his homeland, unlike any of the Achaean commanders, allows Homer to develop him as a tender, family-oriented man. Hector shows deep, sincere love for his wife and children. Indeed, he even treats his brother Paris with forgiveness and indulgence, despite the man's lack of spirit and preference for love-making over military duty. Hector never turns violent with him, merely aiming frustrated words at his cowardly brother. Moreover, although Hector loves his family, he never loses sight of his responsibility to Troy. Admittedly, he runs from Achilles at first, and briefly entertains the delusional hope of negotiating his way out of a duel. However, in the end he stands up to the mighty warrior, even when he realizes that the gods have abandoned him. His...

Free Essays on The Kiss

like dark, and heavy to describe the man; describing the position and action of his hands and arms with phrases like caught her, holds her still, and make her turn implies force. Thus, Ferlinghetti establishes the man as an active threat. He is imposing himself on the woman, so gently so insistently and yet his urgent hunger seems wild and animal like. By contrast, Ferlinghetti assigns a defensive and somehow helpless quality to t... Free Essays on The Kiss Free Essays on The Kiss In literature, there is a constant use of various literary devices. Imagery is a literary device that uses the patterns of related comparative aspects of language in literary work. In â€Å"Short Story on a Painting of Gustav Klimt†, Lawrence Frelinghetti uses imagery to develop the poem’s tone, feeling, self impression, and meaning. Lawrence Frelinghetti describes how the colors of the poem contributeto the meaning of the literary work. The colors in Gustav’s Klimt The Kiss spin around the two figures in the painting, catching the eye and drawing the reader in with their wild necessity. Two lovers’ robes shape the couple into a single body, pushed together and pulled upward by the empty space that surrounds them, held up by the bed of colorful flowers they rest upon. The dark colors in the man’s robe emerge almost invisibly into the brighter, clearer colors of the woman’s. The figures are overwhelmed by the richness of their clothing. Therefore, Ferlinghetti touches briefly upon the couple’s garments – he describes the man’s â€Å"..gold/harlequin robe/checkered with /dark squares,† and the woman’s â€Å"long dress made/of multicolored blossoms/quilted on gold.† Both of these descriptions support the poet’s argument for the man’s locomotive power and the woman’s passivity. The harlequin robe denotes the hero and his flashy mo vements in the painting. The woman, on the other hand, is weighed down by her multi-colored dress, which is made of â€Å" †¦blossoms quilted on gold.† Using words like dark, and heavy to describe the man; describing the position and action of his hands and arms with phrases like caught her, holds her still, and make her turn implies force. Thus, Ferlinghetti establishes the man as an active threat. He is imposing himself on the woman, so gently so insistently and yet his urgent hunger seems wild and animal like. By contrast, Ferlinghetti assigns a defensive and somehow helpless quality to t...

What Warren Buffets eating habits can teach you about your career

What Warren Buffets eating habits can teach you about your career Have you ever heard the phrase â€Å"you are what you eat†? It may be a well-worn clichà ©, but it still contains an important point: your diet is a reflection of your behavior, habits, and routine, which all go a long way into how you operate in other facets of your life- including your career and professional pursuits. It’s true: looking at someone’s diet can give you a real glimpse into the rest of his or her life. According to a recent article by Entrepreneur, a good diet powers a strong mind, serves to properly fuel you as you pursue your daily goals, and helps boost your focus, memory, and sharpness. So, if you’re looking to get on the fast track to success, why not try to follow in the footsteps of someone who has already made it there?You couldn’t choose a more successful person to focus on than Warren Buffet, legendary investor and one of the world’s wealthiest individuals. It can be a challenge to quickly pinpoint why Buffet has ac hieved such stratospheric levels of success in a field where so many others have tried and failed, but perhaps a glimpse into his eating habits might help shed some light. Keep reading!It may surprise you that Warren Buffet is a self-proclaimed junk food junky. It’s true- when asked, he has no problem jokingly telling others that he has the diet of a typical six-year-old. Sugary sodas, processed meals, and snack foods that would not be considered â€Å"nutritious† factor largely into his daily eating routine. Not exactly what the average nutritionist would endorse if you want your mind and body working at their optimum levels.However, if you think this is a ringing endorsement of unhealthy eating habits and a green light for you to live on junk food in order to achieve your career goals, think again! While we aren’t saying that the secret to success lies at the bottom of a bag of potato chips or a glass of soda, there are some hidden lessons to be learned from h ow Warren Buffet makes eating choices in his life.Don’t follow trends.It’s tough to go through an entire day without hearing about the dangers of junk food and why eating all sorts of healthy meals or getting on the latest fad diets are essential for getting your life on track and keeping it there. In fact, it takes a really strong-willed person who marches to the beat of their own drummer to ignore these messages. And that’s part of what makes Buffet a success- he doesn’t follow trends when he eats or invests, he sticks to his instincts and what he knows best, and he thinks outside of the box when making decisions. You won’t see Buffet following the latest trends when he eats a meal or makes an investment decision, and not following the crowd has helped him achieve success.Pursue what you like.Buffet likes junk food and processed meals, so that’s what he reaches for when he’s hungry. Simple. His approach to life is a lot like his app roach to meal choices. He follows his passion and pleasures, one of which is investing, and it has helped him achieve sustained, long-term success over many decades. Buffet is well into his 80s and he’s still going strong!Eat quickly and get on with your life.Buffet does not spend a lot of time and effort on making complicated meal choices. When he’s hungry, he grabs something quick and close by and moves on to other more important tasks and challenges in his day. The truth is, there are a limited number of hours in a day, and successful people like Buffet would rather spend precious time working towards achieving goals than planning nutritious meals. The lesson here is make the most of your time and devote your energy towards achieving your goals.Here’s the bottom line- a diet full of junk food won’t make you an instant success like Buffet, but following the thought process he employs to various areas in his life, from food to investing, can help you ach ieve your goals. Staying focused and committed, following your instincts instead of trends, and pursuing your passion might be the right recipe for success in your life!

From Literate to Electronic Communication Essay

From Literate to Electronic Communication - Essay Example Lorimer, et al. (2012, p 39) explains that there exists interpersonal and mass media in activities of media as it tries to define various aspects of the society. Interpersonal media links the sender to the receiver of information while mass media de-links the two. Apart from thee two categories of media, there has emerged a third one; network media. Its uniqueness is that it combines the other two. It can create a geographical network for sharing information where everyone in the internet is both sender and receiver of information depending on the circumstance one is in. Examples of network media in use include teleconferencing, the World Wide Web and email. Networking media has brought into perspective the overlapping nature of the other two such that we can not precisely define the boundary between interpersonal and mass media. This is because even the interpersonal media such as telephone can be used to reach most people through broadcasting. Today, media has recreated itself and as such, is categorized based on mode of operations which include: the channel of communication such as print or electronic, the sense of experience of the media whether visual or aural, economic modality such as direct cost, indirect cost and pay per usage costs. The ever changing nature of media has led to considerations to categorize media material based on the institutions that produce and distribute them. Technology level involved in the production of the media is also used to classify them. Availability of information on the World Wide Web through the internet has met great criticism and opposition from authorities in the society such as parents as well as the government and organizational administrators. People access... From Literate to Electronic Communication Evolution of communication Lorimer, et al (2012 p 26) suggests that the evolution from literate to electronic communication can be dated back to the discovery of the printing press which ultimately changed the landscape as the society switched from the overreliance on monks for information to typed and stored literary materials. Ultimately, the authority of controlling writing and translation moved from the church to secular world leading to the development of secular society and knowledge as opposed to the previous existing religious knowledge. The battle the ensued between the church and the secular writers and this was the jump pad towards information independence. The ability to retrieve, through scanning, such written materials enabled people to do critical analysis of information and point out inconsistencies. This was not possible with the spoken word which was considered highly perishable and could not be stored. Writing provided a form of interpersonal media other than mass media as people could communicate personally and individually through written messages. Media has transformed to become the identity of reality since it is through the media that truth is passed to the targeted audience. As such, there is the ambiguous concept of ‘mediamaking’ where as the media defines the direction of the world, the world also shapes the media to become what it should people. Media passes information while the people receiving the information improve the media to serve them best.

Critically evaluate how the Resource based view approach to HRM can Essay

Critically evaluate how the Resource based view approach to HRM can help or fail to produce the performance outcomes an organisation requires - Essay Example isting resources within an organisation and in a new way instead of acquiring new skills for each new opportunity that presents itself in the business environment is ideal to improving organisational performance. Where organisations focus on RBV approach, resources are ideal in enabling the organisation to achieve better performance. In applying RBV approach, two types of resources are available for organisation to use to exploit opportunities in the business environment; this includes the tangible and intangible resources. However, tangible resources can be accessed easily in the market and as such; they bring little advantage for organisations when considered in the long-term basis since competitors can acquire the same resources. On the other hand, intangible resources denote resources that are not physical and those that are at the disposal of the organisation to use in improving performance. For instance, an organisation can use brand name or trademark to create uniqueness over competitors (Wright, Dunford & Snell, p.711). In essence, it is impossible for competitors to buy brand reputation of other firms in an attempt to improve their competitive nature in the business environment. Conversely, while RBV aid in improving an organisation’s competitive edge, it has to be noted that for such goal to be realised, the approach has to consider two critical assumptions that include heterogeneity and immobility (Colbert 2004, p.351). This paper examines how RBV approach to human resource management can help or fail to produce the performance outcomes that an organisation requires. RBV approach to human resource management proposes the view that various resources within an organisation are the key to realising positive outcomes and this includes human capital or resources. These internal resources are also viewed as important in providing an organisation the required competitive advantage in the business environment. This is because when resources within an

Orgabizational analysis---TOYOTA Research Paper

Orgabizational analysis---TOYOTA - Research Paper Example The philosophy of lean aimed at preserving value with less work done. This philosophy has been driving the Toyota Company for decades. Lean manufacturing emphasizes on efficiency by optimizing the flow of work, ensuring that there is minimum waste and use of intuition to make decisions rather than accepting the idea that existed before (Jeffery, 2004). Historically, there were changes that took place in Japan which forced the Toyota Company to restructure its operation and management systems in order to meet the needs of its customers. Towards the end of 1949, a collapse in sales made Toyota to layoff part of its workforce. Toyota engineers came to a conclusion that Taylor’s scientific management theory of mass production was not effective and efficient. From this conclusion, they came up with Toyota production system that emphasized on quality control and aggressively sought to eliminate waste and other causes of production defects. Japan had just lost the world war two, so Toyota president aimed at competing at the same level with America in terms of production and quality within three years. The principle of just in time was applied so that there was continuous flow process; the right parts needed in assembling hall reach the destination at the right time and only in amount needed. The other principle is automation which meant that there was dramatic improvement in productivity in that whenever a defect product was detected, the machine stopped automatically to shield the operation from producing more defects. Also, in the Toyotas assembly, assembly lines pulled liens were introduced which allowed operators to detect a problem whenever it occurred thus making everyone in the assembly hall aware of the problem (Jeffery, 2004). The success of Toyota Company in the market has been attributed to lean production system. The basic concepts that

Divisions of Diet Essay Example | Topics and Well Written Essays - 1250 words

Divisions of Diet - Essay Example For underweight people, gaining weight is recommended. However, for those people that are already overweight, gaining more weight increases their risk to various diseases. When gaining weight, it is important that an individual sticks to healthy diet. Gaining weight should also be gradual until an individual achieves their ideal weight (Gabler 20). There are different types of food that might help an individual to gain weight in a healthy way. Foods such as chips, sweets, cakes, and other high calorie junk foods full of saturated fat and sugar only leads to the increase of body fat and not lean body mass. Instead of these, individuals should consume healthy foods that are highest in calories and nutrients (Gabler 22). Fats from plants are healthy and can help one to gain weight in a healthy way. These include nuts, peanuts, seeds, almond butter, hummus, seeds, peanut butter, and oils. On the other hand, animal fats equally contain fats, though these are high in cholesterol. Individuals wishing to gain weight should also drink more high-calorie juices. High calorie foods play an important role in weight gain. For instance, an individual can eat breads, including mainly dense breads, as opposed to white breads. Dense cold cereals such as granola and grape nuts, instead of flaked or puffed cereals are also a good source of high calories. Vegetables are also a good source of calories. However, one must choose starchy vegetables such as carrots, peas, potatoes, and winter squash, as opposed to watery vegetables such as zucchini, cucumbers, and green beans (UCCS Web). Gaining weight is also made possible by consuming fruits, which are high in calories. Such fruits include bananas, pineapples, apples, and pears, as well as all other dried fruits such as raisins, dried apricots, and dates. These have more calories as opposed to watery fruits such as oranges, plums, peaches,

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COMMUNITY PAPER - Statistics Project Example There are major topography figures in the location and one of them is the great hill of Maryland that one has the ability of seeing as he enters the town. There is also a river that flows right in the middle of the town and acts as a symbol of unity for communities that dwell in that location. The housing of the area is another factor to put in mind. The structures put up in the city are apartment building with the likely possibility of about 10 families per building. However, as one goes deeper into the city, there are bungalows erected by individual people and their families. The sanitation in the entire street is appealing seeing as there runs a draining system all through the town and in all major buildings except for some that share a drainage system. There are numerous safety factors in the environment that ensure that people do not get into any complications as they run their day to day lives. One of the safety factors to recognize is the presence of speed limit signs to avoid accidents and street lights to keep people safe from mugging at night. The source of water for the community is the river that runs downtown. This river runs into a lake where a reservoir then holds the water for pumping purposes. As stated earlier, the sanitation of the town is rather very effective. This is from the fact that the drainage system is well maintained by the city council and there are no cases presented by the local communities with regard to the sanitation. There are numerous nuisance factors in the society that make it rather hard for people living in that location. One of them is street gangs that have a history of shooting innocent people during their gang wars and also making it very hard for people to live peacefully in the area due to violence and robbery. The potential for disaster in the location is another factor that one ought to look at keenly in an effort to understand the location even better. The fact that

Gestational Diabetes Research Paper Example | Topics and Well Written Essays - 1500 words

Gestational Diabetes - Research Paper Example Fetal and neonatal problems that are linked with GD mainly include amplified risk for miscarriage, stillbirth and macrosomia. A regular check and a good meal plan together with physical activity can help pregnant women with GD to have healthy babies. GESTATIONAL DIABETES INTRODUCTION Gestational Diabetes (GD) as the name suggests refers to the diabetes that occurs during pregnancy. It is a serious problem that can be detrimental for both mother and child if not checked regularly. The high blood sugar during pregnancy is mainly linked to the hormonal changes that inhibit the production of insulin. Statistics suggest that about 4 % of all pregnant women have GD. According to the statistical data, in every 100 pregnancy in US, 3 to 8 women get GD that is type-2 diabetes. It is anticipated that about 135,000 cases of GD take place in the US annually (Diabetesinformationhub.com, 2011). Though it is a common problem it is important to keep a check on the blood glucose level because an incr eased glucose level can result in deformities in the baby. In general the fetal and neonatal problems that are linked with GD mainly include amplified risk for miscarriage, stillbirth and macrosomia (Big baby). A regular check and a good meal plan together with physical activity and proper medication can help pregnant women with GD to have healthy babies. ... The main hormones that are responsible in development of placenta during pregnancy are involved in blocking the activity of insulin in the body. In other words the insulin become resistant and does not function normally during pregnancy. Additionally, studies point out that during pregnancy the need of insulin production is about 3 times when compared to normal period. For instance, a mother may require up to three times more insulin for the conversion of glucose to the energy. The need for energy is very high during pregnancy. When body is unable to use insulin due to insulin resistance GD develops. If the high blood glucose level is not kept under check it may lead to hyperglycemia which is dangerous for both mother and child. GD does not usually start until halfway of the pregnancy. It is a common practice to during pregnancy between the 24th and 28th week to receive an oral glucose tolerance test to screen for GD. Women who have risk factors for gestational diabetes may have this test earlier in the pregnancy. Further, the symptoms of GD include blurred vision, fatigue, increased thirst, increased urination, infections in the bladder, vagina and skin, nausea and vomiting and also weight loss in spite of increased appetite (NCBI, 2010). The high risk for GD include the age factor, family history, GD in earlier pregnancies, high urine sugar, high blood pressure, increased amniotic fluid, earlier cases of miscarriages and stillbirths, and also overweight or obese before pregnancy. Chances of GD are high in case the woman is older than 25 years when pregnant. Additionally if the blood relations such as father, mother or siblings of the woman have a history of diabetes, then the chances

COMMUNITY PROJECT PAPER Statistics Example | Topics and Well Written Essays - 2500 words

COMMUNITY PAPER - Statistics Project Example There are major topography figures in the location and one of them is the great hill of Maryland that one has the ability of seeing as he enters the town. There is also a river that flows right in the middle of the town and acts as a symbol of unity for communities that dwell in that location. The housing of the area is another factor to put in mind. The structures put up in the city are apartment building with the likely possibility of about 10 families per building. However, as one goes deeper into the city, there are bungalows erected by individual people and their families. The sanitation in the entire street is appealing seeing as there runs a draining system all through the town and in all major buildings except for some that share a drainage system. There are numerous safety factors in the environment that ensure that people do not get into any complications as they run their day to day lives. One of the safety factors to recognize is the presence of speed limit signs to avoid accidents and street lights to keep people safe from mugging at night. The source of water for the community is the river that runs downtown. This river runs into a lake where a reservoir then holds the water for pumping purposes. As stated earlier, the sanitation of the town is rather very effective. This is from the fact that the drainage system is well maintained by the city council and there are no cases presented by the local communities with regard to the sanitation. There are numerous nuisance factors in the society that make it rather hard for people living in that location. One of them is street gangs that have a history of shooting innocent people during their gang wars and also making it very hard for people to live peacefully in the area due to violence and robbery. The potential for disaster in the location is another factor that one ought to look at keenly in an effort to understand the location even better. The fact that

Connections Essay Example | Topics and Well Written Essays - 500 words

Connections - Essay Example Generally, protests are carried out against immoral and unjust actions. If protests are violent, they could be immoral themselves or a source of injustice. Therefore, they will not be effective because they are like the very thing that they are protesting against. Due to this, non-violent protests are more effective than violent protests. The first historical example which comes to mind is the British colonialism of the United States. The Americans could not peacefully protest against this because the British had an army behind them and violently opposed any protests to their presence in the United States. Therefore, the only form of protest which could achieve the removal of the British from America was violence. The second historical example which comes to mind is the secession of the Confederate States. The North and all Americans who opposed the division of their country into two could not protest against this in a non-violent way. The confederate states had gathered their armies and had declared their secession from the United States of America. The only way that this development could be reversed was through violence, which means that protest had to take the form of military confrontation. The type of direct action which martin Luther King called for was peaceful protest in the form of sit-ins and marches.

Hindustan Motors Limited Analysis

Hindustan Motors Limited Analysis Hindustan Motors Limited is ancestor to all automobile manufacturing companies of India. It was established in 1942 before Indias independence. It was a flagship company of C.K. Birla group. Initially company had a small assembling plant at Port Okha, Gujarat. Main purpose was to reduce transportation cost because all parts were imported from foreign companies. Later it was shifted to Uttarpara, West Bengal due to cheaper raw materials and cheap labor cost. This later resulted in one of the most successful motor car of India the ambassador. Apart from the ambassador Hindustan Motors Limited has been active in production of various types of passenger cars, trucks and multi utility vehicle. Hindustan motors collaborated with Mitsubishi motors, Japan and introduce mid size premium segment cars such as Mitsubishi Lancer, Lancer select and Lancer Cedia. The company brought first sports utility vehicle to India which was Mitsubishi Pajero. Besides passenger cars (Ambassador, Grand, and Avigo), Multi Utility Vehicles (Trekker, Porter, and Pushpak) and the RTV, Hindustan Motors also manufactures passenger cars in the mid size premium segment (Mitsubishi Lancer, Lancer Select, and Lancer Cedia) and has brought in Sports Utility Vehicle (Mitsubishi Pajero) into the Indian market in collaboration with Mitsubishi Motors, Japan. Company made collaboration with General Motors and their joint venture produced Bedford trucks and Vauxhall motors during eighties and nineties. The partnership became 50-50 when General Motors bought Hindustan Motors plant at Halol, Gujarat in 1999. After almost seven decades Hindustan Motors is still actively contributing in countrys automobile market. Its manufacturing facilities are established in Madhya Pradesh, Tamil Nadu and West Bengal. Hindustan Motors motto is quality, safety with environmental care. It has been providing total solutions for customer care. Executive Summary: C. K. Birla: He is the chairman of the Board of Hindustan Motors LTD. He has a vast experience of business as he has been a successful industrialist since decades. Along with the chairmans post he serves as an independent non executive director of Hindustan Motors LTD. Manoj Jha:  Ã‚  Ã‚  Ã‚   He is recently promoted as a Managing Director at Hindustan Motors LTD. He is an executive vice president of engineering division and member of the management board. He studied hi engineering from Ranchi University. Yogesh Goenka: He is a chief financial officer, compliance officer and company secretary. He did Bachelor of commerce as well as AICWA, ACS, MBM. OBJECTIVE OF THE COMPANY: Main objective of the company is to provide an automobile with comfort and safety. The company has collaboration with international companies such as general motors, Vauxhall motors and Mitsubishi motor suggests that company has always been thriving for technology. Still the company is looking for development and technological enhancement to overcome recent declining in its sell. According to the chairman of Hindustan Motors the company main objective is to increase the selling of their models by improving its managerial structure. The company is looking for new and affordable product which can boost up their selling. Main purpose of this project paper is to study about declining of their once most successful model the ambassador. The Product-à ¯Ã†â€™Ã‚   The ambassador The ambassador model was based on Morris Oxford model which was manufactured in Cowley by Morris motors. Initially Hindustan motors started the production of Land master in 1954 near Uttarpara plant Kolkata. This led to production of ambassador in 1957. Thus 1957 can be counted as e year when ambassador first came into existence. The ambassador was considered to be best suited to harsh Indian terrain thats why it became very popular. AT that time it was said if you want to have comfort have an ambassador. Till 1980s there were only two Indian cars available in Indian market: ambassador and padmini. Due to its comfort and ability to sustain heavy blows on harsh terrain ambassador captured almost 70% of the Indian automobile market. It is to be noted that ambassador was once called the limousine of India because all politicians, famous businessmen prefer to have ambassador. It was a status symbol because of its proud appearance. It is strange that till 2001 the ambassador remain popular in taxi segment because it was said that the ambassador has ability to sustain shock during motor accident better than any other car available at that time. The credit goes to the manufacturing department of ambassador because the chassis of ambassador was such rigid that it can bear heavy blow from front as well as from side and rear. Till 90s India was sellers market means customer had to wait for a long time to get the product. Take an example of BAJAJ scooter, during 80s the condition was if son wants a scooter than father should apply for that so that after a long time son can be able to drive it. Well it is an exaggeration but the conditions for automobile market were very bad especially for a new company to jump in because government had laid very harsh rules on foreign companys entry and imported material became very costly. This give ambassador a dominant position for a few decades with some extraordinary features as discussed above and the ambassador succeeded to maintain it for a long period. Decline-à ¯Ã†â€™Ã‚   The product is in decline during last decade and the sales are decreasing it is surprising for such once successful model. To find out the products recent condition PORTER model analysis and SWOT analysis have been carried out as shown below. PORTER model analysis:- Against new entrants such as Maruti Suzuki, Honda, Ford, Hyundai etc the company failed to compete and continued with their existing strategy. It has found that after the year of 2000 the product has been in decline the table below gives its detail. As shown in the table despite of increasing number of automobiles in India the selling of ambassador is continuously decreasing. The company failed to cop up with ongoing circumstances such as in case of suppliers it failed to judge the pace of the industry and it remained slow in comparison of others. The company remained stick to only one brand means they didnt have varieties of products. The ambassador was available with nearly the same features throughout its existence. While Maruti Suzuki which has become the largest car manufacturer of India implemented various products having various features which made the company growing in terms of profit and selling. Companys market share has been decreased due to internal rivalry among union and management. SWOT analysis: Strength: Ambassador was the first car produce by an Indian company. It became a huge success story as well. There was a time when ambassador was exported to the countries like Pakistan, Bangladesh, Sri lanka and Myanmar. It was exported to Middle East countries as well. Due to its long reign in India Company has a broad network of service centers. It consists of 115 strong dealers, 50 parts dealers and 60 additional exclusive parts dealers. In 2006 the company has invested huge amount to establish production capacity for its product part. As stated earlier the image of ambassador as a car is still strong in Indian customers mind as trustworthy vehicle in all terms. Weaknesses The model hasnt been changed much since its first appearance. A customer needs change with improvement in outer look as well as its performance. As far as performance is concerned the ambassador is OK if compared with the modern cars. In case of look, its not at all attractive or impressive for younger generation. The company came to manufacturing when government rules were tough for any outsiders. As stated earlier Indian market at that time was sellers market. Low volume high price is all that Hindustan motors gave to its customers. When the laws were made liberal and new companies jumped into Indian market the company didnt make considerable changes for manufacturing process which couldnt cop up with new demand. Ambassador is the most dominant among all products of Hindustan motors. However new customers want safety with fuel efficiency. Ambassador promises safety but it was not fuel efficient when compared to modern cars. The employees were not efficient due to union problems which were a result of improper human resource management. Though the company had made several tie ups but later on when required to obtain new technology it lacks global export markets. Opportunities The ambassador is still recognized as the most comfortable car. Old age people prefer to have ambassador than any other car due to its impressive record against accidents. The company can modify the same car and it can make it more fuel efficient to attract middle class. There are examples of such long reigning cars. Take an example of Volkswagen beetle which was introduce in early 40s and its production continued till the beginning of 21st century. Volkswagen has achieved this by continuously changing the design and internal features. Same is needed to be done in case of ambassador as well. Threats Employees are not motivated enough to their job faithfully. More and more new companies are coming to India as it is becoming a giant market for automobile industry. Every companys aim is to provide the most fuel efficient and trustworthy car. According to company ambassador has been designed and manufactured over the years in such a way that it is almost difficult to change its features. It is most important to see how company has implemented the marketing mix strategy to its product so that it is declining. 4 PS OF MARKETING: Product: Ambassador the first Indian car manufactured in India. The most successful car of Indian automobile history. Figure : Ambassador The ambassador has a powerful 5420 cc engine, heavy axles, hydraulic brakes and bigger suspensions. Before considering the ambassador first of all it is required to know what company should be looking for when they introduce their product. For whom it is manufacturing its product? How much benefit they are expecting? Which position going to be the best for their product? What is their product offering that others is not? When the ambassador was launched the company was fully aware that only rich people would be buying their product therefore they provided all facilities that were present at that time. Also ambassadors have been used by ministers as well so for them there were special models having security implements such as bullet proof glass. The company was fully aware of what it going to achieve because at that time there was no competition and the market was open to it. Price: Pricing is another important element of marketing mix. Pricing brings money back to the company and companys profit depends on it. Other three Ps depends on price; it is easy to understand that remaining P require cost. Product needs cost from early design to manufacture. Placing means distribution also needs cost. Promotion also requires cost. These costs are variable cost to the company. Pricing to be perfect must show supply and demand relationship. Pricing a product too high or too low cause loss to the company therefore it should lie in between. There are different factors which should be considered as shown below. Fixed and variable costs Competition Company objectives Proposed positioning strategies Target group and willingness to pay In case of ambassador Hindustan Motors has used Product Line Pricing i.e. For the same product the company has set different prices for different features. Place: Place strategies Place strategies include the ways of distribution by the manufacturer. The manufacturer should have a clear idea about the market. The manufacturer should be aware of the demand and accordingly it should provide the supply. These demand and supply should be balanced properly because in a condition where supply is less than demand, the customer dissatisfaction in acquiring the product results into loss for the company. In most conditions the customers starts favor other companies product though they are not as better. Therefore just because of improper supply the company lost its good will. There are mainly two kinds of placing strategies. The manufacture may go through any one of them depending upon which suits it the most. As shown in figure in one strategy there isnt direct contact between manufacturer and the customer in this case the company doesnt need to carry out surveys for demands all it needs to do is maintaining proper supply to the whole seller. However in this case the company may not come to know about what the customer wants and this leads to misinterpretation of customer need due to indirect contact having so many extra elements in between. This problem can be removed by maintaining direct contact of the company with its customer as shown in figure. In this case the manufacturer directly supplies its products to the customer. But this needs a wide distribution network by the company which is costly depending upon the size of the company. First channel of distribution is called indirect distribution and second channel of distribution is called direct distribution. indirect distributiondirect distribution Figure : Above indirect distribution (left) and direct distribution (right).   The ambassador has been distributed by indirect distribution method thats the reason why in later years the company fails to recognize the customers need. Depending on the type of product being distributed there are three common distribution strategies available: Distribution: According to the nature of the product there are few distribution strategies as shown below. Intensive distribution: As the name suggests this distribution is high in numbers and widely spread. It generally doesnt need the survey as the products are common and general. Example: chocolate, soft drinks, biscuit Exclusive distribution: Some products are there which need proper demonstration and guidance so that customer can be made fully aware of what he is paying for. These products are highly prices. Example: Cars, bikes etc. Selective distribution: This kind of distribution consists of wide space where customer has a freedom to have a look and select a product from wide varieties. Example: TV, computers etc. Hindustan motors have used exclusive distribution method over the year which is common for any car manufacturer. Promotion Promotion means advertising the product. A product without promotion is a complete failure as through the promotion the customer comes to know about the product. There are different promotion strategies as shown below. Advertisement: Advertisement can be said as a non personal promotion activity through media. Public relations: Good relations with the customers as well as media persons make the promotion easier as in this case company doesnt need to do anything. Sales promotion: Company can give vouchers or coupons to attract the customer. Discount scheme, free scheme are examples of sales promotion. Personal selling: Door to door selling or personal to personal selling comes under this category. Promotion of ambassador comes under the public relations as due to its image as a successful car the media and people has been promoting it over the years. The company has never or barely used advertisement or sales promotion. RECENT CONDITION: Company Sales during 2010 (million Rs.) Hindustan motors 5802.7 Maruti suzuki 296230.10 Swaraj Mazda 7167.60 Mahindra and Mahindra 186021.10 Table : Comparison of sales with other companies (Source: http://bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scripcode=500500) It can be seen from the figures that at present the company is far behind from market leaders like Maruti Suzuki and Mahindra and Mahindra. CRITICAL ANALYSIS: Critical analysis of this particular project requires thorough understanding of marketing mix strategy. To give personal views about anything first of all one should make himself familiar with the subject. Thats exactly what I did. Before starting the project I went through on line papers and explanation about the marketing mix strategy. I found that though everywhere the concept to be used was marketing mix but its implementation was different. Like All roads lead to Rome all of them were leading to the success of their company by successful implementation of marketing mix strategy. During the lectures I heard the tutors saying about getting into marketing mix by doing a practical experiment. It is obvious that they were not saying about establishing a new company of implementing a marketing mix strategy actually. Its about taking any company and than putting my own ideas about marketing mix strategy into motion. The same thing has been done by me during this assignment. I have sele cted a company the product of which is in decline since three or four years. I carried out analysis based on what was taught to me. Now I am going to give my personal opinion about marketing mix strategy and its implementation. In the beginning it is important about the value offered by the company to its customers. I have selected the oldest Indian automobile company named Hindustan motors. The product which I considered was ambassador car. The product has been successful until last two decades than it started declining due to the factors which I have discussed earlier. So what is value? In general the value can be defined as the ratio of function to the cost. Any company can increase the value of its product by increasing its function and decreasing its cost. Functions may vary accordingly such as it may be visual appearance, comfort, promising performance etc. It seems simple to increasing value by increasing function or by decreasing cost but actually it is the most important and complex feature for any manufacturing company to be succeeded. A customer always judge the product by the value offered from it. Sometimes it may be more functions sometimes it may be less costs. The company should be therefore aware of what customer wants from its product. If company knows the value expected from the customer it tries to make some changes into the product in terms of functions or cost. This is not an easy task because the company has to make some changes in its manufacturing process and sometimes within the organization. One wrong step can lead to complete contradict out come and leads company to the loss. According to Devst the value creation process is more effective in manufacturing company than other sectors (Deyst, 2000). Other sectors include service sectors such as an airline company, insurance company where the company provides service instead of the product. It appears that these service sectors change their goal and direction more rapidly than the manufacturing sectors. Therefore value creation process is not as important for them as it is for manufacturing companies. For manufacturing companies final value of the product depends on value of the product during its manufacturing process. In other words according to Lean development of product and final value of the product are strongly related with each other (Lean, 1998). Thus the value should be defined after each phase of the product development process. However creation of value at each stage requires severe value addition to move ahead of the competitor. There are few who think that value creation process cant lead company towards its goal. According to Lloyd value creation doesnt indicate the vision of the company. Value is nothing rather than a conceptual idea. I dont agree with that because I have found during the research for this particular company that defining value is the most important factor to attain marketing lead. Hindustan Motors failed to attain value in terms of appearance and fuel efficiency of ambassador when other companies were launching new products into the market. This leads to decreasing sales of ambassador. The company didnt make proper market research and they continued to do the same over the past years. The outlook of the ambassador is the same as it was 40 years ago. The ration of function to cost became unstable due to decreasing functions of the car. In terms of price also the car was costly as company was making limited production and failed to grasp new concept of high volume production for low price and high profit. From my research of old papers and publications I found one thing in common. Most of the authors consider marketing as an art of selling. However now day marketing is becoming more than an art. It has become a necessity. Without marketing selling the product is impossible. Now days lots of companies are spending more and more money on marketing their product. The marketing value of the product is sometimes higher than the manufacturing and raw material value. It is strange that Hindustan Motors took the marketing strategy very lightly. According to me the main reason is when they came into existence they didnt have any competitors all they need to do is manufacturing and selling of the car. As I have stated earlier before 80s Indian automobile market was sellers market which means manufacturing companies have the command on the market not the customers. Having customers command on the market is essential otherwise the development stops. The same thing happened, ambassador remains the same car as it was when it was first introduced. Hindustan Motors didnt promote the car because as a single Indian car it was already famous. Distribution was not that much difficult because car owners were few. The price of the ambassador was relatively high because those who needed the car didnt have another option. Also the government rules on importing the components were harsh and company was paying high prices for them. It seems obvious what the company did during those years. But when the scenario changed during 90s the market became open to all the government rules became soft and lots of other car manufacturers jumped into the Indian automobile market. This was the time when the ambassador should have changed its strategies. However they didnt make considerable changes on the other side new companies like Maruti Suzuki got the nerve of an Indian customer and introduced cheapest car in the market. Due to this drastic change once giant Hindustan Motors has become a company in loss with one of its most successful car an ambassador in decline. FANTASTIC FOUR The four Ps of marketing which should be studied and understood in a proper way to attain success. During the project I came to know that balancing these four is not an easy task as it seems. Any cannot pick the product randomly, it cannot sell it in the price it wants, it cannot distribute the product whenever and wherever it decides and it has to promote its products such a way that customer attracts to buy it. I have considered all four Ps including my understanding about them, Product Pricing Placing Promotion Product: An initial P for any company to think about. It seems strange to consider which product to be made for marketing. As per my previous understanding marketing comes into picture after selection of product. This was true in old times. But now a days company should be keen towards the product it is going to manufacture. The market condition , market surveys future of the product, availability of the raw materials, environment effect of the raw materials are some of the important factors to be considered before the start of manufacturing the product. I think right product at right time removes half of the troubles for marketing. Take an example of ambassador; it arrives in the market when there were no competitors. As a result it dominated the market for decades. Due to proper timing and place Hindustan motors saved their expenses for promotion. They didnt promote it ever i.e. since my childhood I have never seen an advertisement of ambassador or huge posters promoting the car. A mbassador got promoted by its customers which is ideal for any product. Sometimes good product becomes a loss for the company when it launched at improper timing. There are so many examples of excellent movies which didnt succeed on the box office due to adverse conditions. Pricing: Pricing of the product is non variable factor for the company. The company decides the price of any product after considering other Ps. The expenses during the product stage i.e. manufacturing and raw material expenses. Expenses due to distribution and promotion also considered. The company adds its expected profit as well. Pricing is the most deciding factor because as I think many manufactures are not aware of the ideal price and the customers always think that they have paid more. This dissatisfaction leads to decreasing sales and loss of the company. I think that before pricing the product the company should make a proper survey and it should make the customers fully aware of what they are buying and how much they will get after paying the price. I have seen three kinds of customers, Those who care about price only Those who care about quality only Those who care about balancing the price and quality These customers are generally from three different classes, those who are looking for price are generally relatively poor, those who are looking for quality are rich and those who select the product after looking at price and quality are middle class people. Depending upon the nature of the product the company can make changes in its product. In case of ambassador the companys initial target was rich people because the middle class of India was not in a condition to buy a car. The company provides good quality with comparatively higher cost but it got the customers from India who was looking for the quality. When the era changed and middle class customers increased who now were in a condition to afford a car changed the situation of the market completely. Failing to see this upcoming Hindustan motors fell behind the Maruti Suzuki because of higher price. Placing: Placing according to me is a strong decider for the products success. A product should be distributed such that it gets perfect conditions for it. Ideal customers, ideal geography can be considered as conditions which the company should be looking for. I think that company should be clear and perfect about the product distribution. It involves lot of investment to carry the product from the manufacturing plant to the market. It is economically critical to change the place by distributing the product from one place to another. Thats why I think that for placing also the company needs proper survey in order to distribute the product at right place on right time. Promotion: Advertisement is becoming utmost necessity for selling of the product. Modern market is complex with so many products and companies. It is required therefore for any company to promote the product in a way that customers know about the features of the product. Promotion should be maximum and precise, or I can say it should be concentrated heavily on its target. The company should be aware of the targeted customers and market and should therefore emphasize heavily on them. If it is improper than company will be investing heavily in useless activities. Without promoting or improper promoting the product leads to heavy losses as can be seen in case of ambassador. When it was launched it didnt have any need of being promoted. As a first Indian automobile it was already famous so the company didnt have any need to promote it and company did the same as well. But when as I have discussed later the market changed there was immediate need of promoting to show the new customers wha t the car is and why it was so successful. The company failed to do so and product sell decreased. CONCLUSION: After making a project report on the declining ambassador car I can say that with changing time the company should focus on the ongoing conditions as well as it should be prepared of future. Same strategy wont work for all time in all kind of situations. Customers, environment and competitors change accordingly and company should be looking for continuous improvement rather than remain satisfied from the present. Ambassador is an excellent example of how once market leader can go into loss due to improper marketing strategy by the company.